SIMPLE BRITISH SUMMER
QSP Lead Designer on Simple’s Whatever the Weather activation was about drawing audiences into a story without the need for a traditional stage. The narrative centred on the importance of SPF and how Simple’s new SPF range should be used in every condition, whatever the weather. We built this world through cinematic visuals, scent design, robotic butterflies, spatial audio, and an explorable scenic environment. The result was an immersive, layered, and narrative-driven experience that invited guests to engage with the brand in a playful yet meaningful way.